Our faculty spend a surprising amount of time looking at other providers’ adverts, mostly because delegates bring them to us and ask what we think. Certain phrases come up again and again, and they predict disappointment reliably enough to publish. Five of them, with the reasoning.
1. Earn £100k from your kitchen
Income claims sell courses to people who haven’t yet learned what a realistic first year looks like. A first year in aesthetics is training costs, insurance, stock, slow diary-building and a part-time income if it goes well. Providers who lead with money are recruiting buyers rather than practitioners, and their teaching usually matches.
2. Fully accredited, no accreditor named
Accredited is a verb that needs a subject. Accredited by whom? If the answer is a CPD logo, that certifies learning hours rather than competence, and your insurer knows the difference even if the advert hopes you don’t. Named awarding body or it didn’t happen.
3. No experience needed for advanced procedures
An advert offering thread lifts or advanced cannula work to complete beginners tells you the provider’s entry checks are a payment page. Skills stack. Any course that pretends otherwise is selling the certificate rather than the capability, and the complication statistics in this sector are largely written by that pretence.
4. Certificate issued on the day, guaranteed
A guaranteed pass means assessment isn’t happening. It’s reasonable to expect most delegates on a well-run course to reach the standard, but a provider should be able to tell you what happens when someone doesn’t. Ours defer and return free. If everyone passes everything always, the certificate is a receipt.
5. Last two places, price doubles at midnight
Manufactured urgency has no place in clinical education. Real courses have real capacity limits, and you can see ours counting down on the dates pages, but a countdown clock next to a discount is retail psychology aimed at stopping you from doing exactly the checks this sector requires. Any provider trying to rush your decision has told you their view of due diligence.
The unglamorous positive signals, for balance: published ratios, named faculty with checkable registrations, prices on the page, and limitations in writing. That checklist lives in the provider guide.